Codeaweb Blog

Hashtags May Be Coming to Facebook

Facebook is preparing to roll out hashtags on the giant social network.

Facebook would be following the example of Twitter, which made the hashtag famous, and Instagram, which already uses hashtags. The idea would be to add a hashtag that is also alink to connect themes and topics on Facebook.

Facebook already lets users tag people, pages and location. Letting users tag their posts with hashtags would make it easier for that content to be indexed by Facebook’s new search product, Graph Search.

Hashtags are words preceded by the # symbol to pool all the messages around a single topic or news event. No sooner did a report surface that Facebook is working to bring the hashtag to its service than a loud debate broke out on Twitter. To #hashtag or not to #hashtag, that was the question.

The use of hashtags has become quite common on Twitter and, in some quarters, reviled. The main knock on hashtags: They are confusing and annoying to new users. They seem popular on Instagram, the Facebook-owned photo-sharing service. But hashtags existed on Instagram from its earliest days, making it easy to find photos about a topic or in a certain style.

There are loads of good reasons that Facebook would want hashtags. It has always wanted to capture and target ads to what people are really interested in something Twitter has done very well.

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