Codeaweb Blog

Top 3 Online Marketing Trends – Predictions for 2015


1. Content marketing will be larger than at any time

The foremost method to gain trust with customers and establish authority is to consistently create valuable content through various channels. This usually involves relevant industry information that provides insight or entertainment to audience. This allows a company to steadily build affinity with its demographics and develop reliable following.

The top B2B content marketing strategies are social media, articles on a business’s website, e-Newsletters, videos and articles on other websites. Businesses are able to build a positive reputation within their industry by using one or more of these channels. This trend suggests that marketing to the masses through techniques like television ads and newspaper ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

2. Social Media Marketing Will Require More Variety

It seems like new social media sites are appearing all the time and have surged in acceptance. These sites have provided businesses with a excess of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.

Subsequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove productive for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand.

3. Necessary for Mobile-Friendly Content

Due to the quickly growing use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device. Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to hurt.



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