Generating higher Pay-Per-Click ROI was our client - List Found’s requirement. Codeaweb achieved the same through strategically employed, optimized tools like product listing ads as well as competent bid management.
We were entrusted with the task of generating a higher return on their investment within their pay-per-click marketing channel. List Found also sought guidance and help in establishing a highly interactive and appropriate social media strategy for their Facebook business page.
Our initial attempt was to improve their pay-per-click marketing campaign, which was also our main mission. To accomplish this task, we naturally made use of Google product listing ads. We tried various combinations of bids and soon came out with the right blend of product listing ads and traditional AdWords text ads. Thanks to the committed efforts of our marketing team who did a commendable job here, we could now perch on a dominant position over their competitors.
Our Web experts did not stop with that. We went ahead to provide the much-needed support to their pay-per-click marketing campaign by streamlining their ad copy with precision. We could easily win for them a competitive edge over their competitors by introducing ad copies that clearly mentioned about their product pricing and other current discounts on offer.
In order establish a rapport with their Facebook audience we launched an effective social media campaign. The same brought a good many number of ‘Likes’ on Facebook.
We implemented embedded keyword matching technique to avoid overlapping in keyword targeting amongst the various ad groups of our client. This in return decreased their average cost per click significantly. We take pride in that we could help them achieve all these targets within the stipulated time period, not exceeding the budget allocated for the purpose.